Prosperity is more than money. It is opportunity. It is a country that feels on the up, at ease with itself, where young people in every part of the UK believe that with talent and hard work they will succeed. It is investment in the things that make for a better quality of life: good housing, safe communities, vibrant high streets, and the cultural life that helps to hold a country together.
That is the country Prosper UK is working to build.
A pro-business economy
Prosper UK is unapologetically pro-business. Helping businesses to succeed is the best way to create jobs, raise wages, increase investment and generate opportunity. When the economy is stronger, families can plan, businesses are more willing to invest, and government is better able to deliver the improvements people want to see in their daily lives.
We believe in free markets, competition and enterprise, set within clear rules and stable institutions. We believe in backing innovation and ambition, and the people prepared to take risks to build something new. Wealth has to be created before it can be spent and sound public finances matter, because a country that loses control of debt, inflation or taxation makes it harder for families and businesses to thrive. A modern tax system should encourage investment and raise the funds needed for good public services and serious long-term investment in science, skills and infrastructure.
One Nation, liberty and the Union
Hard work and success should be rewarded and there should be real help for those who genuinely need it. Long-standing inequalities between different parts of the UK should be taken seriously, not treated as something only the left cares about. Britishness should be understood as a civic identity, shared and rooted in common values, not defined by race or religion. A strong country is one in which every citizen feels they have a stake in its success.
We believe in liberty tempered by responsibility. People should be free to live their lives, build businesses, express their views and make their own choices. A good society also depends on obligations: to our communities, to the country and to the law. Freedom without responsibility becomes selfishness. Responsibility without freedom becomes control. Good government strikes the right balance.
The four nations of the UK are stronger together, and the Union remains one of the country’s great political and constitutional strengths. That has implications for how the UK is governed. Prosper UK supports devolution within a strong Union. Power should not sit unnecessarily in Westminster. Done well, devolution strengthens the Union by making it more responsive, more balanced and more confident. Stronger cities, regions and nations, with real authority and accountability, are better placed to drive growth and improve services, and to reflect the different strengths and needs across the UK.
A successful country also needs a democracy fit for the twenty-first century. Too many people feel politics happens around them rather than with them. Democratic renewal should be part of national renewal.
Security, borders and the rule of law
Defence is a core duty of government. In a more dangerous and fast-changing world, the UK must be stronger, better prepared, and clearer about the threats it faces. That requires higher defence spending, and real seriousness about the value the taxpayer gets from it. Our capabilities must be modern, resilient and ready for the realities of contemporary conflict.
The UK’s best interests are served by a pragmatic approach to immigration, grounded in facts rather than rhetoric. The country has benefited from immigration: it has filled gaps in skills, supported public services, strengthened our universities and contributed to economic growth. But recent numbers have been unsustainable and public confidence depends on a system that is properly controlled and visibly serves the national interest. What we need is legal migration that is managed and aligned with the country’s economic needs, alongside secure borders and effective action against illegal migration.
The rule of law is one of the foundations of a successful country. The law, our courts and the independence of our institutions should not be treated as inconveniences to be brushed aside when they become awkward. Free societies depend on trusted institutions, clear rules and restraint in the exercise of power. That requires respect for the independence of the judiciary, a serious regard for Parliament, and the willingness to defend the integrity of public institutions even when it is politically inconvenient. Long-term prosperity depends as much on trust and stability as on enterprise and ambition. At the same time, institutions must be effective and accountable. The answer to institutional failure is reform.
Public services that work
Accessible and effective public services are a basic indicator of a successful country. If we want world-class healthcare, education and local services, we need the growth that makes proper long-term investment possible. Those services should be strong, well run and open to reform, with a focus on high standards, less waste, and more responsibility at local levels. Choice and competition can help raise standards, but they are the means, not the end. The goal must always be better services and better outcomes for the people who rely on them.
Climate, net zero and energy security
Action on climate change and the move to Net Zero should be pursued realistically. Protecting what we have inherited, and leaving behind a better country for the next generation, is part of responsible government. The transition has to be affordable and business-led. Government has an important role to play, but it cannot deliver Net Zero on its own. The transition must also be just, with the costs and benefits shared fairly, and a clear focus on jobs, investment and energy security. This is not only about climate responsibility. Done well, it is also about economic and energy security, and about UK companies leading in the industries that will shape the coming decades.
An outward-looking UK
The UK should be outward-looking and committed to its alliances. If we want to prosper, we need to reduce barriers to trade and work closely with our partners, including through a more constructive relationship with the European Union. If we want to deter aggression and address long-term challenges, we need strong alliances. International agreements and institutions should be respected, because they provide stability and trust.
Respect does not mean passivity. Where reform is needed, the UK should pursue it with like-minded partners. That applies to the European Convention on Human Rights as much as anywhere else. The right approach is neither reflexive hostility nor blind acceptance, but a clear-eyed willingness to uphold what works and change what does not.
Why we exist
Labour talked a good game in opposition, promising to be pro-business and serious about growth. In government, they have been a disappointment. Growth has stalled, job creation has slowed, and too many of the decisions that matter for families, businesses and the country’s long-term prospects have been put off or got wrong.
The other parties do not provide the answer. Reform UK offers simplistic solutions and the politics of division, not a serious prospectus for government. The Liberal Democrats attract some disillusioned voters, but do not offer a credible route to the kind of national renewal the country needs and have failed to cut through.
The UK deserves better than a choice between Keir Starmer and Nigel Farage at the next election. We want the Conservative Party to provide that alternative. But it can only do so by appealing to the centre ground and reaching beyond its traditional base, to voters who have backed other mainstream parties and to voters who have drifted away from politics altogether.
That is why Prosper UK was launched on 26 January 2026. Co-chaired by Andy Street and Ruth Davidson, we are building a modern, forward-looking centre-right movement with the ideas, energy and reach to shape the country’s next chapter.
Prosper UK is not a political party, and it is not a traditional think tank. It is a movement, built to do the practical work that this part of politics has too often lacked. Our job is to develop policy, commission research, build a national brand and create a network of supporters across the country who can win arguments and shape the future. That work has to happen beyond Westminster, listening to voters and businesses in every part of the UK and turning a set of values into a genuine political force.
Research commissioned by Prosper UK from More in Common has identified around seven million centre and centre-right voters who feel no political party represents their views. These are the people Prosper UK exists to reach. Our constituency-level MRP analysis shows that in over 84% of the seats the Conservatives lost in 2024, the bigger challenge is not Reform but winning back voters who have drifted to Labour, the Liberal Democrats, or who have become undecided or disengaged. The route back is not a narrower politics but a broader centre and centre-right offer.
That is how the UK can prosper again.
What we stand for
Prosper UK stands for a stronger, more prosperous, more confident United Kingdom. We believe growth is the overriding priority. Without it, living standards stall, pressure on public services rises, opportunity narrows and politics becomes more divided. With it, almost everything else becomes easier.
A different style of politics
Just as important as our values is the kind of politics we practise. Prosper UK stands for politics that is:
Pragmatic, not ideological
With policies decided by evidence, not dogma
Unifying, not dividing
Problems should be solved, not exploited for short-term advantage
Honest about trade-offs
Because the country deserves the truth about the choices it faces, not promises that cannot be kept
Too often politics avoids reality or chases headlines. We want to focus on what actually works and raise the level of debate.
Grounded in evidence, focused on the future
Our work is built from conversations with businesses, experts and communities across the United Kingdom.
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