Labour talked a good game in opposition, promising to be pro-business and serious about growth. In government, they have been a disappointment. Growth has stalled, job creation has slowed, and too many of the decisions that matter for families, businesses and the country’s long-term prospects have been put off or got wrong.

The other parties do not provide the answer. Reform UK offers simplistic solutions and the politics of division, not a serious prospectus for government. The Liberal Democrats attract some disillusioned voters, but do not offer a credible route to the kind of national renewal the country needs and have failed to cut through.

The UK deserves better than a choice between Keir Starmer and Nigel Farage at the next election. We want the Conservative Party to provide that alternative. But it can only do so by appealing to the centre ground and reaching beyond its traditional base, to voters who have backed other mainstream parties and to voters who have drifted away from politics altogether.

That is why Prosper UK was launched on 26 January 2026. Co-chaired by Andy Street and Ruth Davidson, we are building a modern, forward-looking centre-right movement with the ideas, energy and reach to shape the country’s next chapter.

Prosper UK is not a political party, and it is not a traditional think tank. It is a movement, built to do the practical work that this part of politics has too often lacked. Our job is to develop policy, commission research, build a national brand and create a network of supporters across the country who can win arguments and shape the future. That work has to happen beyond Westminster, listening to voters and businesses in every part of the UK and turning a set of values into a genuine political force.

Research commissioned by Prosper UK from More in Common has identified around seven million centre and centre-right voters who feel no political party represents their views. These are the people Prosper UK exists to reach. Our constituency-level MRP analysis shows that in over 84% of the seats the Conservatives lost in 2024, the bigger challenge is not Reform but winning back voters who have drifted to Labour, the Liberal Democrats, or who have become undecided or disengaged. The route back is not a narrower politics but a broader centre and centre-right offer.

That is how the UK can prosper again.